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  • Credit Unions Voted Most Emotionally Connected Financial Brand
Credit Unions Voted Most Emotionally Connected Financial Brand

05 August 2025

Credit Unions Voted Most Emotionally Connected Financial Brand

Ballyconnell Credit Union, along with credit unions nationwide, has been named Ireland’s most emotionally connected financial brand in the 2025 RED C Brand Reaction Index (BRI), highlighting the sector’s trusted place in Irish consumers’ lives.

In the overall rankings, credit unions finished in third position, up from 8th place in 2024, behind only Tayto in first and Cadbury in second.

The RED C BRI, which evaluates emotional responses to brands using facial expression analysis, revealed that credit unions evoke stronger positive emotional connections than any other financial brand in Ireland. The methodology involves showing consumers a brand and asking them to quickly associate it with a range of emotional expressions. The survey is designed to uncover emotional resonance and elicit how consumers truly feel about the brands they encounter.

Commenting on the achievement, Anne McGoldrick, Ballyconnell Credit Union's Chairperson said: “We are honoured to be recognised as Ireland’s most emotionally connected financial brand. This reflects the deep trust and genuine relationships built between credit unions and their members nationwide. It also reaffirms our commitment to supporting local communities every day, particularly during challenging financial times.”

Brands that form strong emotional connections are more likely to earn loyalty and trust, making this recognition especially valuable for credit unions. It demonstrates clearly how the community-based, empathetic approach of credit unions resonates strongly with Irish consumers.

This recognition is also a tribute to the dedicated staff and volunteers working tirelessly in credit unions across the country, helping to make a real difference in the lives of their members every day.

The RED C Brand Reaction Index 2025 surveyed emotional responses to 176 brands across 21 industry sectors. Fieldwork for the study was conducted between June 5th and June 25th, 2025, with results weighted to represent the adult population of the Republic of Ireland (aged 18+).

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Credit Unions Voted Most Emotionally Connected Financial Brand

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Ballyconnell Office

Address:
Cullyleenan, Ballyconnell, Co. Cavan, Ireland, H14 D729
Tel:
049 952 6571
Email:
info@ballyconnellcu.ie
Web:
https://www.ballyconnellcu.ie
Latitude:
54.115562921164
Longitude:
-7.585374710334196
We're Open:
Monday
Tuesday 09:30 - 16:30 *
Wednesday 10:00 - 16:30 *
Thursday 09:30 - 16:30 *
Friday 09:30 - 16:30 *
Saturday 09:30 - 13:30 *
Sunday

*Open through lunch

Swanlinbar Office

Address:
Main St., Swanlinbar, Co. Cavan, Ireland, H14 D950
Tel:
049 952 1016
Email:
info@ballyconnellcu.ie
Web:
https://www.ballyconnellcu.ie
Latitude:
54.19390391934862
Longitude:
-7.704737845811614
We're Open:
Friday 10:00 - 16:30 *

*Closed for lunch 13:00-14:00

Ballinamore Office

Address:
Main Street, Ballinamore, Co. Leitrim, N41X957
Tel:
071 964 4627
Email:
info@ballyconnellcu.ie
Web:
https://www.ballyconnellcu.ie
Latitude:
54.0526847
Longitude:
-7.8013927
We're Open:
Tuesday 09:30 - 16:30 *
Thursday 09:30 - 16:30 *
Friday 09:30 - 16:30 *

*Closed for lunch 12:30 - 13:30

Carrigallen Office

Address:
Main Street, Carrigallen, Co. Leitrim, H12F449
Tel:
049 433 9802
Email:
info@ballyconnellcu.ie
Web:
https://www.ballyconnellcu.ie
Latitude:
53.97685
Longitude:
-7.64540
We're Open:
Friday 09:30 - 16:30 *

*Closed for lunch 12:30 - 13:30

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