SUPPORTING LOCAL COMMUNITIES: CREDIT UNIONS LAUNCH NEW ‘FOR YOU’ TV AD

Ballyconnell Credit Union is pleased to announce the launch of a new TV advert as part of the Credit Union ‘For You’ campaign. The campaign highlights the crucial role credit unions play in supporting local communities by providing essential funding and services. By focusing on their not-for-profit values, it demonstrates how credit unions help people and families achieve their goals at every stage of life.

The new advert emphasises the credit union’s support - whether in person, online, or by phone - highlighting a balance between digital convenience and human connection. It reinforces credit unions' commitment to communities and their adaptability in today’s digital world. The ‘For You’ TV campaign is part of a larger plan that also includes online video, radio, and social media, aiming to reach over four million people across Ireland.

Speaking about the campaign, Chairman, Don Nicoll said, "The ‘For You’ campaign perfectly captures the essence of what we stand for as a credit union - being there for our members through all of life’s important moments. This campaign not only highlights our not-for-profit mission but also showcases our modern services, including digital access that provides convenience without losing the personal touch that our members value."

"Ballyconnell Credit Union offers a wide range of services designed to meet the needs of its members, including competitive loans, savings accounts, and modern digital access. Members can easily manage their finances through our online platform, mobile app, or by visiting one of our local branches, where friendly staff are always ready to assist. Our commitment to the community is reflected in our dedication to providing personalised service, ensuring that every member feels supported in achieving their financial goals."

Alice Grant, Head of Brand and Member Experience with the ILCU, explained: "This is an exciting time for credit unions, as we expand our range of products and offer more ways for members to do business with us. We are digital when you want it, but human when you need it. We want everyone to know that their local credit union is here to support them, whether they need a savings account, a loan, or financial support with important life moments. Our latest TV and radio campaign is a reminder to connect with your local credit union and see how we can help."